You make your interaction with them into positive emotional experiences. They need to feel compelled to share those stories with other people. Spend some time thinking about the best interaction that someone has had with you. What is the one compelling story about you that elicits a positive reaction in others? Now imagine someone telling another person that story. What feelings do you think a total stranger would have if your best customer told that story?
David Lorenzo has more than 20 years of business experience as a successful corporate executive, entrepreneur, strategist, author, and speaker. He has worked with and mentored some of the world?s most successful businesspeople while helping lead many large organizations to unprecedented success. His latest book is titled: Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs.
Mr. Lorenzo?s experience in starting new business enterprises and repositioning under-performing business units, along with his ability to implement innovative performance improvement solutions, makes him one of today?s most sought-after trusted advisors.
Mr.
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